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Additionally, it was heavily suggested in later marketing that fan favorites like Patrick Stewart as Charles Xavier from the X-Men movies and Hayley Atwell as Captain Carter (in live-action) would be making their MCU debuts. Wanda Maximoff ( Elizabeth Olsen) is fresh off Disney+’s most popular Marvel series, WandaVision, and was heavily marketed as a co-lead in the film next to Benedict Cumberbatch. Just as importantly though, the new Doctor Strange movie was marketed as a crossover event in the same ballpark as an Avengers movie (or one with three generations of Spider-Man). That association seems to have to rubbed off on Strange, whose popularity as an extension of those characters has demonstrably grown. Indeed, he got to be the one who teased the title of the subsequent Avengers mega-spectacle (“We’re in the endgame now”), and perhaps more importantly spent most of the movie trading barbs with the far more popular characters of Iron Man, Spider-Man, and the Guardians of the Galaxy. While the first Doctor Strange movie seemed to hit a ceiling that a lot of first-time Marvel Studios origin films do when they star a comic book character of lesser mainstream popularity- Shang-Chi still opened at a respectable but more modest $75.4 million just last year-the sequel comes after the character held a pivotal role in Avengers: Infinity War. Well, beyond the obvious effect of inflation, this mostly speaks to the strength of the Marvel Studios factory system and its ability to build an established brand of trust with moviegoing audiences. But despite that humbler grade from audiences who were scientifically polled, Doctor Strange is going to make almost as much as the first two Avengers movies did in their openings. This is probably due to a more diverse pool of opinion among moviegoers than NWH or Black Panther. It also speaks to perhaps why the movie was so front-loaded, with Multiverse of Madness earning an astounding $90 million on Friday alone, yet still being unable to cross $200 million. To be clear, a B+ from the industry pollsters is seen as (faintly) acceptable, but it does suggest word-of-mouth is not overly enthusiastic, which always is a warning sign to studios. The implications of this haul seem immense, but what do they mean? Is Benedict Cumberbatch’s Stephen Strange really as beloved as Spider-Man and Black Panther now? And are audiences digging Multiverse of Madness nearly so much as last year’s generally beloved No Way Home? In fact, the only “solo” MCU movies to score higher were Spider-Man: No Way Home, and Black Panther. Conversely, Doctor Strange in the Multiverse of Madness is only a stone’s throw away from the $200 million benchmark that’s only been crossed by Marvel five times, three of which were Avengers movies. That number is remarkable because it more than doubles the opening of the first Doctor Strange movie in 2016, which debuted in November 2016 with a respectable, if not earth-shattering, $85.1 million. Indeed, Disney is reporting Doctor Strange in the Multiverse of Madness is estimated to be conjuring a box office haul of $185 million over its first three-ish days in the U.S.
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By the Vapors of Vishanti, Doctor Strange has proven to be a Sorcerer Supreme when it comes to the box office machine! The exploding popularity of the character, or at least his rising prominence in the Marvel Cinematic Universe pecking order, has hit a watershed moment as the good doctor now has an opening weekend bigger than any of the Iron Man movies.